The current verification model results in great system inefficiencies, higher costs, prescription errors, wasted time and increased stress among ECPs and their staffs. The lag between verification request and response can be hours or days, and confidential patient information has at times been misdirected. Moreover, the system engenders a high rate of invalid prescriptions presented for passive verification. In one recent study, an amazing 52% of all prescriptions submitted for fulfillment were found to be invalid, either due to expiry or to misspecification in key Rx parameters. Additionally, the current model blocks CL manufacturers’ view of over 30%+ of market activity, thereby making certain expense decisions less optimum.